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Countryside aesthetic social media

OUR APPROACH /

We know that the best rural brands — whether small or well established — are built on the same foundations: care, consistency and connection.

At Bow & Hay, we approach social in the same way.

 

We take the time to understand your world, the people around it, and what makes your brand feel like it does, so we can help you grow your community and keep people coming back.

 

From there, we create content that feels natural, honest and rooted in real life.

Because lasting growth doesn’t come from chasing attention, it comes from building connection.

A considered approach...

ocial media strategy planning for a countryside business
Visual example of social media management for a countryside brand
Behind the scenes of social media content creation for a countryside brand

No two businesses are the same.

Some need a steady, reliable social media presence, while others are ready for a more strategic and fully managed approach. That’s why Bow & Hay offers three signature packages, each thoughtfully designed to support brands at different stages of growth.

The Field - from £650 per month

The Barn - from £800 per month

The Estate - from £1600 per month

A strong foundation for your online presence

Includes

- Monthly content planning & strategy

- 8–10 posts per month

- Caption writing (SEO focused // hashtags)

- Light engagement

- Monthly insights

- Feed plan

Consistent content, community building and audience growth

 

Includes​

- Monthly strategy & planning

- 12–16 posts per month

Reels creation & editing

- Caption writing & hashtags

- Community engagement

- Monthly reporting

- Feed plan

- 1 content day a month

Complete social media management

Includes​

- Full social media management

- 16–20+ posts per month

- Short-form video strategy

- Content direction

- Community management

- Monthly reporting & growth strategy

- Feed plan

- 1 content day a month

- UGC/Influencer management (if applicable)

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OUR SERVICES /

01

SOCIAL MEDIA MANAGEMENT

02

CONTENT CREATION

03

COMMUNITY BUILDING

04

UGC AND ADS CONTENT CREATION

BESPOKE SUPPORT / 

Alongside our core packages, we offer a range of additional services for brands who need something more tailored — from content days and event coverage to strategy and community support.

Content Creation Day

from £450

A relaxed, on-site content day designed to capture your brand in a natural, story-led way. We focus on creating a bank of content you can use across social — from behind-the-scenes moments to refined, lifestyle-led visuals that feel true to your world.

Event Content Coverage

from £300*

We capture your event as it naturally unfolds. Content is created with social in mind, giving you a bank of refined, story-led visuals to share during and after the event.

Reels/TikTok Editing

from £25 (per video)

For brands who already have content but want it elevated.


We edit your footage into thoughtful, on-brand short-form videos

Social Media Audit

from £250

A focused session to bring clarity to your social presence, covering what to post, how to grow, and how to better connect with your audience.

We analyse your current socials and find where the opportunity lies.

Instagram Feed Visual Direction

from £150

We refine the look and feel of your content, creating a more cohesive, elevated presence that reflects your brand.

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CONTACT /

If your needs fall outside of the services above, we’d be delighted to create something more bespoke.
 

Please feel free to get in touch at bowandhay@gmail.com or type your email and name below.

THANK YOU!

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Bow & Hay® is a UK-based social media management and content creation studio working with countryside, rural, hospitality, and lifestyle brands across the UK and Cotswolds — delivering strategy-led social media, content creation, and community building for modern, premium businesses.

FOLLOW US

  • Instagram
  • Facebook
  • TikTok

© Bow & Hay 2026

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